How to write a sucessful homepage content

A homepage is your storefront to your potential customers. It is your personal greeting and opportunity to connect with people you have never met before. Your message must be able to grab their attention and makes them want to learn more. Do not try to convince your audiences unless you were allowed.

Followings are a few tips to streamline your message and creating a welcoming message to get your customers to the front door.

Audience orientation

Good home page content must focus on customer’s need and what you can offer. It shouldn't be all about you. Customers don’t want know you yet. They just want to know what they want and what you can offer. Be honest! Take a look at your homepage from customers’ point of view. And make sure you can answer all of these questions.

is there anything for me?
What is your offer that makes my life better?
How can I participate?
Be focused

You only have 3 seconds to grab your audiences’ attention and make them want to learn more. As a result, your content must get to the point from the beginning. Don’t try to tell them your story on your home page. If they want to know you, they will find it on “about us” menu. Just focus on what you can offer. What is your best deal? Bring out the best of you. And most important!!!  Always include a call to action.

No need to proclaim that you are the best in the world.

Simply tell them what you can offer. Imagine you are going to your local store to buy a sandwich. And the owner standing in front of the counter keeps telling you that he is a good person. That he is the best in the world…. How do you feel? You only want to know what kind of sandwich he offers, right? Any Hot deals? That’s it!

Use simple English and make it easy to read…  Audiences don’t want to read business Jargon. Content with lots of keywords and Jargons isn’t going to make people want to do business with you. It’s not only obvious, but boring to death too.

Engagement

Try to engage you audiences by pulling them to the other part of your website. Highlight special offers, your new products, blogs, videos, customer’s reviews, tips and advice… and keep in mind, a homepage is important, but your entire website’s pages must work together to make them want to come back again and again. People come to your website to get to know you and find what you can do for them. Your content must be clear and easy to read while engaging them to open the front door.

Tell me how your homepage content is. Any good example you want to share with us? I would like to learn from your experience, what is working for you?